Social Media, we can see positive and negative examples of social media use every day, it give access to an incredible amount of information and it lets us interact with friends and network with colleagues. Today is a worldwide trends especially those who have a smart phone and internet.
We can choose who we like,follow, friend or add to our social media networks. We can “control” the messaging we want to see and hear, making it fun to interact with others.
All seen, this form of communication can turn ugly and lead to widespread misinformation that quickly becomes viewed as “fact.” When not kept in check, it can lead to a mob mentality that begins to take on a life of its own.
Capitalizing on the influence of social media and other online platform is just as much about being consistently responsive as it is about being proactively creative. Simply monitoring tweets and tags about your brand and reacting to them quickly can help boost your social media standing and provide a better experience for your current or potential customers.
Social media like Facebook and Instagram is an up-to-the-second medium, so it requires constant attention and immediate reaction from companies. This is particularly true in the case of a discovered contaminant or a food recall. To maintain a positive reputation on social media, food production companies must be responsive to each and every consumer complaint, regardless of how big or how small it is. To sum up, to make your food and beverage company make profit from Social Media you have to develop an strategy that creates engagement and emotional links, improve brand awareness and have a nice clean and healthy brand image.
Social media has meant that, more often than not, we are eating with our eyes as opposed to other senses. Consequently, restaurants and eateries alike are under pressure to up their game and produce the most photogenic, ornate food imaginable.
In all cases, and regardless of industry, it’s evident that plays a dynamic role in the consumer and brand relationship. It helps spread company news and brand awareness, while still keeping the company approachable in the eyes of the consumer. Moreover, companies who keep their accounts interactive, either via contests or other campaigns, usually have the best online rapport with their customers and the ability to build their online reputation faster than companies that are inactive in the social media space.
Many food, beverage industry executives have looked into how to leverage digital, social and mobile technologies to achieve growth. Public accounting firm KPMG, in its 2012 Food and Beverage Industry Outlook survey, found that 63 percent of respondents noted the impact has had on the food and beverage industry.
The KFC Double Down is a perfect example of this effect. When chain restaurants rolled out new items in the past, they were confined to a small market and the impact of the item was only local. This meant that a new sandwich could create a local buzz, but not much more.